Tony West – North West Commercial Photographer
I’m a commercial photographer based in the Lake District, active throughout the North West, including Cumbria, Lancashire and Cheshire. With many years of experience I shoot a wide variety of commercial subjects to a high professional standard covering business, industry, product, tourism and personnel photography.
My freelance advertising background gives me an insight to the needs of clients where photography must not only stand alone but be seen as an integral graphic component to their brand. Years working for international advertising agencies as an art director have given me this unique insight. Additionally this experience led to working with many outstanding commercial photographers who have all had their part in shaping my style and technique.
Commercial photography in the North West represents my core business and my recent contract with the European Regional Development Fund has seen me making in-roads to the energy sector, which enjoys a major stronghold in the North West, a region well known as The Energy Coast. I am fully trained for offshore work and carry BOSIET and Working at Heights certificates. I'm also familiar with the H&S requirements when working on industrial and environmental photography.
Lake District Tourism Photography
Tourism photography in Cumbria and Lancashire also plays a very important part in my work as this represents a significant sector of the regional economy. I cover catalogue, web and brochure shoots for many Lakeland businesses involved in travel, sport, culture, attractions and accommodation. I also regularly work with many of the region’s public and private sector tourist organizations, as well as the national tourism body, Visit England.
Studio Photography in the North West
Studio photography fits in seamlessly with my location work. Whether it's product, still life or personnel photography I offer a service based from my own studio in the Lake District, or alternatively I can also provide a portable studio setup, which has benefits for some clients.
Press and PR Photography
Professional press and PR photography in Cumbria and Lancashire is also offered. My work regularly appears in the national press as well as specialist magazines for many sectors including energy and tourism.
Video Production Services
With the huge advances in digital technology I now offer video production services in the North West. For more complex projects I work with a number of associates enabling cinematic quality, professional video production turned around with greater speed.
In addition to the bespoke photography I also shoot stock photograhy for the world leading agencies of Getty and Corbis. I also shoot for my own image library which is regularly used by organisations such as the Lake District National Park and the National Trust. I also regularly contribute to a wide number of national magazines.
Lakeland Photography Workshops
As well as making a living from commercial photography I also provide coaching and teaching in the craft of photography. Lakeland Photography Workshops is a new venture tailored for users of DSLR’s who wish to improve their skills, learn new techniques and tackle a wide range of subjects with greater confidence. Please follow the link to learn more about Lakeland Photo Workshops.
My Inspiration - Tony West LBIPP
My earliest memory of photography was as a child delving through a box of family prints going back to the 1920’s. I can still recall the touch, the whiff of chemical residue and my imagination’s best attempt to put me behind the camera the moment that shutter opened.
At age 12 my mother lent me her German camera for a school trip to the Yorkshire Dales. I was so excited taking my first exposure that I rolled the film past the first two frames. It was an unremarkable image but I can still feel the exhilaration of my first attempt to capture a moment in time.
Since that experience I have not taken a single image without reliving the same magic. Every opportunity to shoot is an opportunity to interpret, craft and let that imagination run free.
I do this for a living. I still can’t believe it.
My favourite model
Published: 21 May 2013
Massey Ferguson 35X Read more →
EDZ choose best day of the week
Published: 09 May 2013
Drinks all round. But the pub was closed! Read more →
As an early adopter of digital photography I have coached many amateur as well as other professional photographers. In early 2012 I’m formalizing this coaching by offering creative workshops based here in the Lake District. Click on the link Lakeland Photo Workshops for more details.