Tony West – North West Commercial Photographer
I’m a commercial photographer based in the Lake District, active throughout the North West, including Cumbria, Lancashire and Cheshire. With many years of experience I shoot a wide variety of commercial subjects to a high professional standard covering business, industry, product, tourism and personnel photography.
My freelance advertising background gives me an insight to the needs of clients where photography must not only stand alone but be seen as an integral graphic component to their brand. Years working for international advertising agencies as an art director have given me this unique insight. Additionally this experience led to working with many outstanding commercial photographers who have all had their part in shaping my style and technique.
Commercial photography in the North West represents my core business and my recent contract with the European Regional Development Fund has seen me making in-roads to the energy sector, which enjoys a major stronghold in the North West, a region well known as The Energy Coast. I am fully trained for offshore work and carry BOSIET and Working at Heights certificates. I'm also familiar with the H&S requirements when working on industrial and environmental photography.
Lake District Tourism Photography
Tourism photography in Cumbria and Lancashire also plays a very important part in my work as this represents a significant sector of the regional economy. I cover catalogue, web and brochure shoots for many Lakeland businesses involved in travel, sport, culture, attractions and accommodation. I also regularly work with many of the region’s public and private sector tourist organizations, as well as the national tourism body, Visit England.
Studio Photography in the North West
Studio photography fits in seamlessly with my location work. Whether it's product, still life or personnel photography I offer a service based from my own studio in the Lake District, or alternatively I can also provide a portable studio setup, which has benefits for some clients.
Press and PR Photography
Professional press and PR photography in Cumbria and Lancashire is also offered. My work regularly appears in the national press as well as specialist magazines for many sectors including energy and tourism.
Video Production Services
With the huge advances in digital technology I now offer video production services in the North West. For more complex projects I work with a number of associates enabling cinematic quality, professional video production turned around with greater speed.
In addition to the bespoke photography I also shoot stock photograhy for the world leading agencies of Getty and Corbis. I also shoot for my own image library which is regularly used by organisations such as the Lake District National Park and the National Trust. I also regularly contribute to a wide number of national magazines.
Lakeland Photography Workshops
As well as making a living from commercial photography I also provide coaching and teaching in the craft of photography. Lakeland Photography Workshops is a new venture tailored for users of DSLR’s who wish to improve their skills, learn new techniques and tackle a wide range of subjects with greater confidence. Please follow the link to learn more about Lakeland Photo Workshops.
Through my work I meet many people from all walks of life. Those having experienced immense commercial success and those that are less fortunate. I was introduced to Mustard Tree by my daughter who volunteered her services with fundraising. I've seen many homeless in Manchester and was proud that she was doing something positive to help but I had very little idea how this problem occurs. I was invited to shoot at their Ancoats base and what I discovered deeply touched me. In the months to come they will have a new website and I feel privileged to have contributed to this. To all the volunteers and staff, thank you so much for letting me share your world. For anyone else reading this please visit LATEST PROJECTS and spread the word MUSTARD TREE
My Inspiration - Tony West LBIPP
My earliest memory of photography was as a child delving through a box of family prints going back to the 1920’s. I can still recall the touch, the whiff of chemical residue and my imagination’s best attempt to put me behind the camera the moment that shutter opened.
At age 12 my mother lent me her German camera for a school trip to the Yorkshire Dales. I was so excited taking my first exposure that I rolled the film past the first two frames. It was an unremarkable image but I can still feel the exhilaration of my first attempt to capture a moment in time.
Since that experience I have not taken a single image without reliving the same magic. Every opportunity to shoot is an opportunity to interpret, craft and let that imagination run free.
I do this for a living. I still can’t believe it.
Another studio shoot
Published: 22 May 2015
Elinchrom beauty dish gets another test Read more →
Personnel Shoots are fun
Published: 14 May 2015
A surge of personnel work in the North West Read more →
As an early adopter of digital photography I have coached many amateur as well as other professional photographers. In early 2012 I’m formalizing this coaching by offering creative workshops based here in the Lake District. Click on the link Lakeland Photo Workshops for more details.